One of the hardest things to do is market for a non-profit at times. You don’t get the budget, the resourches, or the team that for profit companies get. So how can you overcome this without going crazy? We found this great article on hubspot to help you out! It goes over some great time saving ways for you to still put out good content and be a part of content marketing while not stretching your company or giving into the pressure to do the same thing as big companies on a shoe string budget.
Things like being a curatar and not a writer, repurposing your assets, keeping the hands in the pot low, and learning to find overlaps you can use to your advatage. Give it a read and see if you find some usefull tips to help you manage your non-profits marketing in a more effective and time managed way.
Working for a non-profit can be very rewarding but also very frustrating, so we hope these tips can help you shed some of the stress and let you focus on the good your orgnization is doing more as you spread your message!
Running a marketing team at a nonprofit is tough because you’re dealing with two of the toughest challenges to tackle: achieving big goals and operating on a shoestring budget. It’s not uncommon to hear about budgets that are pushing $0, outdated systems and tactics, and ‘big ideas’ that never make their way to the market. At face value, it may seem like nonprofits have an uphill battle to fight. In a world where big CPG brands have infinite dollars to spend on marketing, how can the smaller players keep up and compete for attention spans that are already spread thin?