Featured-Image

How Much Should You Invest in Content Marketing?

Content marketing is a huge building block that will boost your online marketing campaign tremendously. But how much is content marketing really worth? What ROI can you expect from your marketing dollars spent on content? For business owners, establishing the value of content before making financial business decisions is vital. There’s no use forking large…

Read More

Chattanooga Business: Perks Of Internet Marketing

Some of the world’s largest businesses put a substantial amount of effort into marketing their brand online. It’s safe to say that these businesses choose to invest in internet marketing because the ROI makes it worthwhile. But if your business operates locally in Chattanooga, you might be wondering if copying fortune 500 companies in your…

Read More

Man Working with Computer Let's Get Social

Content Marketing for Boring Industries

Why Your Business Still Needs Good Content These days, business are investing more than ever in marketing themselves on the internet. Some business owners say that they can’t quite tell whether or not they’re getting any ROI from their content marketing strategy, but statistical data has shown that 74.2% of companies have reported getting more…

Read More

5 Strategies for Boosting Engagement on Instagram

5 Strategies for Boosting Engagement on Instagram

A recent update to Instagram’s feed sorting got marketers worried. A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will…

Read More

4 Social Media Marketing Strategies for Startups

SMM Strategies for Startups

Money shouldn’t limit your marketing efforts, especially since growth in the early stages of startup life is so essential. There are lots of organic, effective, and free or cheap methods of reaching your audience on social media that you can turn to accelerate your growth. If your business is just starting out, social media is…

Read More