Let’s face it, social media is big and it’s become ever more important for businesses to market themselves on social media platforms. This is as true for fortune 500 companies as it is for local businesses. In fact, using social media as a marketing platform might even be more important for smaller local businesses than
Nowadays, everyone’s always making noise about getting online so your business can be current. But as a business owner, you have to approach any marketing trend with an appropriate amount of skepticism. While this doesn’t mean you have to be overcritical, it does mean you have to do the necessary research before making your final
There’s no use in any inbound marketing techniques if you don’t have an audience to market to. That’s why SEO is a critical step in attracting new customers to your business. With SEO, you can attract traffic from relevant local searches. This will help all your other inbound marketing efforts, like social media marketing, blogging
If you run a local business, getting in online search results can boost your profitability significantly. The best part is that getting listed in local search results doesn’t have to be difficult. You simply need an online presence that’s been set up with the right information. There are a few things you can do to
Content marketing is a huge building block that will boost your online marketing campaign tremendously. But how much is content marketing really worth? What ROI can you expect from your marketing dollars spent on content? For business owners, establishing the value of content before making financial business decisions is vital. There’s no use forking large
Getting found online can boost your business tremendously. But how do you market your business online? Well, there are many ways to do that, but one of the crucial parts in getting found online will require you to optimize your business website for search engines – a process called SEO. Search engines (such as Google)
How will you reach your target customers? This is a question on the mind of every business owner. And while some marketing tactics are rather hit and miss, meaning you advertise to anyone out there hoping they’re the right people for your business to work with, there are marketing tactics out there that help you
No matter where your business is and what it does, local Internet marketing is becoming an increasingly important part of gaining new customers. At Serious SEM, we help clients in Tennessee get more exposure from local searches. We serve clients anywhere in Tennessee, whether in Chattanooga, Nashville, Knoxville or Cookeville. Our aim is to help
Are you starting up a website for your business, or have one but feel the SEO Needs improvement? This article lists 100 of the most common mistakes people have made when building their SEO. Search engine optimization is a fairly straightforward thing – all you need is high quality unique content and authority backlinks pointing
Google offers many tools to help users do everything from finding places to translating sentences. But if you’re a local business owner, Google My Business will stand out as a unique tool that can help you reach more customers and improve your SEO. If you’re a business owner and you don’t yet know what Google