Regardless of whether your business is big or small, getting found on Google is becoming more and more important. In fact, a strong online presence is often more important for local businesses than for large corporate companies. Potential customers often search for a local businesses online, so a listing in local search results will definitely
Let’s face it, social media is big and it’s become ever more important for businesses to market themselves on social media platforms. This is as true for fortune 500 companies as it is for local businesses. In fact, using social media as a marketing platform might even be more important for smaller local businesses than
Nowadays, everyone’s always making noise about getting online so your business can be current. But as a business owner, you have to approach any marketing trend with an appropriate amount of skepticism. While this doesn’t mean you have to be overcritical, it does mean you have to do the necessary research before making your final
There’s no use in any inbound marketing techniques if you don’t have an audience to market to. That’s why SEO is a critical step in attracting new customers to your business. With SEO, you can attract traffic from relevant local searches. This will help all your other inbound marketing efforts, like social media marketing, blogging
If you run a local business, getting in online search results can boost your profitability significantly. The best part is that getting listed in local search results doesn’t have to be difficult. You simply need an online presence that’s been set up with the right information. There are a few things you can do to
A business website is an amazing online marketing tool. You can use your website to tell potential customers about what your business does. You can even use your website as a way to get in touch with new customers, or to give potential customers a way to reach you for service quotes. Doesn’t matter if
Content marketing is a huge building block that will boost your online marketing campaign tremendously. But how much is content marketing really worth? What ROI can you expect from your marketing dollars spent on content? For business owners, establishing the value of content before making financial business decisions is vital. There’s no use forking large
Getting found online can boost your business tremendously. But how do you market your business online? Well, there are many ways to do that, but one of the crucial parts in getting found online will require you to optimize your business website for search engines – a process called SEO. Search engines (such as Google)
Your business website might look great on desktops. Perhaps it conveys your sense of professionalism perfectly. You might have even spent big bucks on your snazzy design. But with the rise of mobile, the way your business website looks will soon take a backseat to its mobile friendliness. That’s right – responsive design that’s optimized
How will you reach your target customers? This is a question on the mind of every business owner. And while some marketing tactics are rather hit and miss, meaning you advertise to anyone out there hoping they’re the right people for your business to work with, there are marketing tactics out there that help you