It’s no secret that consumers spend more over the holidays. This means there’s never been a better time to invest in improving your local SEO. Not only will local online marketing help you reach more locals, if you live in any of the southern states, it could also help people who are visiting over the
Some of the world’s largest businesses put a substantial amount of effort into marketing their brand online. It’s safe to say that these businesses choose to invest in internet marketing because the ROI makes it worthwhile. But if your business operates locally in Chattanooga, you might be wondering if copying fortune 500 companies in your
A recent update to Instagram’s feed sorting got marketers worried. A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will
Money shouldn’t limit your marketing efforts, especially since growth in the early stages of startup life is so essential. There are lots of organic, effective, and free or cheap methods of reaching your audience on social media that you can turn to accelerate your growth. If your business is just starting out, social media is
In this age of marketing , it’s all about lead nurturing, meeting a client at some point in their buyer journey and helping them find the information they need and show them you’re at their side so when they are ready to buy you’re the one they will buy from. The most common way to
So you took an awesome photo. And you know it rocks…but now you need people to see it, comment on it, share it, and then keep you in mind the next time they want the awesome product or service you just took a photo of. But how do you go from the annoying business on
It’s that time of year again. Facebook is about to have its 8th conference going over the future of Facebook, and if it’s anything like last years…we are in for big changes! Last year we learned about the New Messenger Platform for Developers, Allowing Users to Connect Directly with Businesses on Messenger, Support of 360
Social media…seems like every day there is a new buzz world, or platform people are all talking about. How do you know what one is the right one for your company? How do you pick out from the mass of options that one to focus your time and energy into in order to drive the
Over the years SEO has changed, and the way we approach our jobs has changed as well. We no longer just optimize a website in order to make it rank well in google, we now are in charge of creating, promoting, and connecting good content with the end user of a business. SEO still has
Inbound marketing is a great way to set your business up for success. And schools are no different, and this article by hubspot does a great job of showing how a school can increase their enrollment rates via segmentation. But what about your business? Are you feeding the content each type of customer you have