There’s no use in any inbound marketing techniques if you don’t have an audience to market to. That’s why SEO is a critical step in attracting new customers to your business. With SEO, you can attract traffic from relevant local searches. This will help all your other inbound marketing efforts, like social media marketing, blogging
Getting found online can boost your business tremendously. But how do you market your business online? Well, there are many ways to do that, but one of the crucial parts in getting found online will require you to optimize your business website for search engines – a process called SEO. Search engines (such as Google)
How will you reach your target customers? This is a question on the mind of every business owner. And while some marketing tactics are rather hit and miss, meaning you advertise to anyone out there hoping they’re the right people for your business to work with, there are marketing tactics out there that help you
It’s no secret that consumers spend more over the holidays. This means there’s never been a better time to invest in improving your local SEO. Not only will local online marketing help you reach more locals, if you live in any of the southern states, it could also help people who are visiting over the
When you’re a professional, you need to look professional. Everything your business does – from the interior design at your location, to the manner in which you and your employees conduct yourselves – should show that you care about offering your customers value. Your professionalism (combined with effective branding) should help you stand out from
Over the years SEO has changed, and the way we approach our jobs has changed as well. We no longer just optimize a website in order to make it rank well in google, we now are in charge of creating, promoting, and connecting good content with the end user of a business. SEO still has
Link building is in an odd spot. Some people swear by it still, others pull out the pitchforks and want to burn it to the ground it seems. The past year has been a bit of a calming down period as some are starting to see the value in link building done right, and others
SEOs will soon be able to stop worrying about when the next update will happen and focus their energies on more productive endeavors. Sites will be able to recover faster if something bad happens. Sites will be penalized faster for bad practices, and the search results will be better and cleaner than ever. The black
Malware is a pain to deal with. But if your website gets infected with it, it goes from a pain to a nightmare! If your website gets flagged for malware the trickledown effect of it can ruin days, week, or months of work you have put into your site.
It’s time for a weekly recap of all the news in the world of search and search engine optimization! Bing’s Big News: It’s almost time for match maddness! Which means college basketball is on the minds of basketball fans across the country, and yesterday college hoops invaded the world of SEO! For the second year