A business website is an amazing online marketing tool. You can use your website to tell potential customers about what your business does. You can even use your website as a way to get in touch with new customers, or to give potential customers a way to reach you for service quotes. Doesn’t matter if
Your business website might look great on desktops. Perhaps it conveys your sense of professionalism perfectly. You might have even spent big bucks on your snazzy design. But with the rise of mobile, the way your business website looks will soon take a backseat to its mobile friendliness. That’s right – responsive design that’s optimized
When you’re a professional, you need to look professional. Everything your business does – from the interior design at your location, to the manner in which you and your employees conduct yourselves – should show that you care about offering your customers value. Your professionalism (combined with effective branding) should help you stand out from
With all the available metrics provided by the amazingly helpful SEO tools that we have today, it’s easy to get a quick read on potential link-building prospects. However, you know you have a problem with metrics blindness when you do the following: You immediately pursue a link on a site based on its metrics. You
Search is changing, it’s an ever evolving organism at this point and time. Searching means utilizing a wide range of interfaces, including GPS devices, wearables, smart objects such as Amazon Echo and operating systems such as iOS and Android. Oh, and we’re not just lounging on our sofas at home when we search. We’re searching
If there is one thing that working in SEO has taught me, it’s that people seriously understate the resources and time needed to market their business online. Before you even jump into content making, link building, and driving traffic to your site through social media you first have a lot of research that goes into
Over the years SEO has changed, and the way we approach our jobs has changed as well. We no longer just optimize a website in order to make it rank well in google, we now are in charge of creating, promoting, and connecting good content with the end user of a business. SEO still has
What if I told you there was more than just google as a search engine? What if I told you that focusing on the others could drive your business to see more profits at a lower price? The world is a changing place and the big three of search engines aren’t the only ones in
Link building is in an odd spot. Some people swear by it still, others pull out the pitchforks and want to burn it to the ground it seems. The past year has been a bit of a calming down period as some are starting to see the value in link building done right, and others
Do you recall the days we as Internet marketers lived and died by search engines for traffic? The days and nights of tedious work sweating it out to push a site to #1 on Google just for it to be seen. Think back to the time when keywords and ranking high were the only assured