Let’s face it, social media is big and it’s become ever more important for businesses to market themselves on social media platforms. This is as true for fortune 500 companies as it is for local businesses. In fact, using social media as a marketing platform might even be more important for smaller local businesses than
Why Your Business Still Needs Good Content These days, business are investing more than ever in marketing themselves on the internet. Some business owners say that they can’t quite tell whether or not they’re getting any ROI from their content marketing strategy, but statistical data has shown that 74.2% of companies have reported getting more
A recent update to Instagram’s feed sorting got marketers worried. A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will
Money shouldn’t limit your marketing efforts, especially since growth in the early stages of startup life is so essential. There are lots of organic, effective, and free or cheap methods of reaching your audience on social media that you can turn to accelerate your growth. If your business is just starting out, social media is
In this age of marketing , it’s all about lead nurturing, meeting a client at some point in their buyer journey and helping them find the information they need and show them you’re at their side so when they are ready to buy you’re the one they will buy from. The most common way to
So you took an awesome photo. And you know it rocks…but now you need people to see it, comment on it, share it, and then keep you in mind the next time they want the awesome product or service you just took a photo of. But how do you go from the annoying business on
It’s that time of year again. Facebook is about to have its 8th conference going over the future of Facebook, and if it’s anything like last years…we are in for big changes! Last year we learned about the New Messenger Platform for Developers, Allowing Users to Connect Directly with Businesses on Messenger, Support of 360
Social media…seems like every day there is a new buzz world, or platform people are all talking about. How do you know what one is the right one for your company? How do you pick out from the mass of options that one to focus your time and energy into in order to drive the
Inbound marketing is a great way to set your business up for success. And schools are no different, and this article by hubspot does a great job of showing how a school can increase their enrollment rates via segmentation. But what about your business? Are you feeding the content each type of customer you have
Not sure how to handle twitter as a CMO? Well simplymeasured has gone out and found 10 of the best at it, and offers up their review of them. Give it a read, give the people a follow and start to get ideas how to be an effective CMO on twitter for your brand and