How Google’s AMP Will Influence Your Marketing

Mobile isn’t the future anymore it’s the now. And more and more when a website is being designed and marketing is being looked at, it comes down a lot of time is spent looking at the impact mobile will have on it. And as companies work towards better ways to speed up and present on mobile, users are expecting better and better experiences on mobile. Amp pages is the newest idea put forth by Goggle that is changing up how websites look and work on a mobile device.

And we at Serious SEM think it’s awesome.

Amp is going to be a big deal! Not only will it make your pages more mobile friendly which leads to happier customers. But it will also make them faster which will make Google happy and affect your SEO. Faster pages are a plus in Google’s SEO book. The other thing to look at from an SEO point of view is the placement of AMP pages near the top of search results for mobile devices. You will have the paid ads, the AMP pages, and possibly some local business cards all above the organic results now. This means showing up in these feeds, could be a major factor for your business showing up on the first page of Google for a mobile search even if your main page is ranked a page or two deep. Google is out to change the game of how mobile is done. What is your thoughts on these new changes?

[Estimated read time: 9 minutes] What is Google AMP? The Google AMP Project is a way of fast-tracking content to mobile devices. It improves upon the traditional model of serving mobile content because it relies on a specific form of HTML, called AMP HTML, to strip down the presentation of content. Here’s an example of what an AMP page looks like when rendered on an iPhone 6.

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