Snap-Chat is not for every business. Its’ user base is on the younger side of 15 to 25 year olds. But if that’s a demographic your company caters to, then you need to be on Snap-Chat!
While some see the self-destructive nature of Snap-Chat to be a downside to the app. If you’re rolling out a new product, or want to show off in a quick snippet why your product is the best one on the market, then there is no better social media platform to get 100% of your targets attention, while your piece is live, then snap-chat. Since videos and photos only exist for a few seconds, you can use Snapchat to give people a preview of an upcoming product or service and make it feel unique for the people seeing it. Sure, things on your Facebook and twitter might last forever…but how many people really scroll past the first 7 to 10 posts? You always have 50% of your audience’s attention on social media, but the nature of Snap-Chat gives you 100% attention for the seconds you have to get your message across.
Snap-Chat also works great for contests and getting people to show you themselves interacting and enjoying your product at that moment. The most important thing a brand needs to look out for when using Snap-Chat, is how it presents itself. Snap-Chat is very causal, and as such, if your brand message is to stuffy and formal it will be lost. Snap-Chat is about fun, and sharing the moment as it happens. If you embrace the culture of Snap-Chat and don’t fight its’ self-destructing nature, it can be a great tool when used creatively to impact the main group of people who use it!
Snap chat has come a long way! And Buffer has done a great job in getting the time line down so you can easily see the growth of this platform. Have you thought about or used Snap Chat in your business? If you have we would love to hear how it went and what ways you haveused it.
Snapchat is growing up pretty quickly. What started out as a way to share photos that self-destruct in 10 seconds, has evolved into one of the most complete and engaging communication platforms on the market today. On March 29, Snapchat unveiled a major overhaul of its chat platform, enabling a whole bunch of new multimedia options for users.