Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop

The world of Search has changed a lot with the rise of mobile devices. If you look around you will see almost everywhere people plugging into their phones chatting, searching, and buying things. Because of this how people view search engine results has also changed!

Because of this we as search engine marketers need to understand and take this into account when we are planning both paid and organic results and determining what will be the best devices, placement, and position for the content to fall on the page.

If you do a lot of paid advertising it is worth a look as some of the placement of how people view a search page might surprise you! Take a look and let us know what you think.

[Estimated read time: 8 minutes] In 2014, Mediative released an eye-tracking study that looked at how Google’s Search Engine Results Page (SERP) has changed over the last decade, and how searcher behavior has adapted as a result. We learned that : Top organic results are no longer always in the top-left corner, so users look elsewhere to find them.

Cy SearsEye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop

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