CTR and SERPs have always had a love hate relationship. Some people will tell you they don’t connect, others say they do, some say yes and no all at once. But as Google switches to focus more on good content, and improved user experience as factors for your rank. Then number of clicks would naturally have to factor in, as a measurement to show how good or bad your page is in the serps to draw people in who are looking for that type of content.
So how do you do that?
Optimize pages with low “organic Quality Scores
Combine your SEO keywords with emotional triggers to create irresistible headlines.
Increase other user engagement rates.
Use social media ads and remarketing to increase search volume and CTR.