If your business is just starting out, social media is a great first step to getting it off the ground and getting some local buzz going about your business. Many startups don’t have a lot of funds up front to kick off marketing, but social media can be a cheap and effective way to start getting a ground swell of support and your name out there.
Why is that you ask? Simple! Places like Facebook offer great geo-targeting so you can lock on just the people who would want to buy your product and start interacting with them. I’ve found that even in some very niche industry I can easily put a dollar a day into like buying and get a new follower a day for a client.
Think about that, for 30 dollars you can have 30 people who are going to be interested and exposed to your brand. That’s not a huge investment. And if you couple that with great content about your product or service you could be off to a great start.
If you have the money for a huge kick off marketing campaign awesome! If you don’t, give social media a good think through you might be surprised at home much business it can drive to your store at a very low cost.