Don’t trust Google to structure your local data

Google’s local answer boxes can be a great help when you searching. But they can also confuse people and have them skip over your site. Google doesn’t always grab the best information by default to display. As the article shows when doing a search for apartments it gives you a smart answer box but instead

How to Successfully Promote Instagram

So you took an awesome photo. And you know it rocks…but now you need people to see it, comment on it, share it, and then keep you in mind the next time they want the awesome product or service you just took a photo of. But how do you go from the annoying business on

What they don’t tell you about SEO

If there is one thing that working in SEO has taught me, it’s that people seriously understate the resources and time needed to market their business online. Before you even jump into content making, link building, and driving traffic to your site through social media you first have a lot of research that goes into

Big Changes Coming to Facebook

It’s that time of year again. Facebook is about to have its 8th conference going over the future of Facebook, and if it’s anything like last years…we are in for big changes! Last year we learned about the New Messenger Platform for Developers, Allowing Users to Connect Directly with Businesses on Messenger, Support of 360

How to Choose the Best Social Media Site for Your Business

Social media…seems like every day there is a new buzz world, or platform people are all talking about. How do you know what one is the right one for your company? How do you pick out from the mass of options that one to focus your time and energy into in order to drive the

The evolution of SEO

Over the years SEO has changed, and the way we approach our jobs has changed as well. We no longer just optimize a website in order to make it rank well in google, we now are in charge of creating, promoting, and connecting good content with the end user of a business. SEO still has

How Schools Can Use Segmentation

Inbound marketing is a great way to set your business up for success. And schools are no different, and this article by hubspot does a great job of showing how a school can increase their enrollment rates via segmentation. But what about your business? Are you feeding the content each type of customer you have

The 2016 State of Link Building Survey – Results & Analysis

Link building is in an odd spot. Some people swear by it still, others pull out the pitchforks and want to burn it to the ground it seems. The past year has been a bit of a calming down period as some are starting to see the value in link building done right, and others

10 Characteristics of a Content Hacker

found this awesome infographic to share with you all today! It looks at growth hacker and compares it to a content marketer built for growth and what is best for business. It’s a pretty cool take on it all, and would love to know if you all agree or disagree with it! Leave a comment

4 Ways to Improve Your Search Rankings

Do you recall the days we as Internet marketers lived and died by search engines for traffic? The days and nights of tedious work sweating it out to push a site to #1 on Google just for it to be seen. Think back to the time when keywords and ranking high were the only assured