Some of the world’s largest businesses put a substantial amount of effort into marketing their brand online. It’s safe to say that these businesses choose to invest in internet marketing because the ROI makes it worthwhile. But if your business operates locally in Chattanooga, you might be wondering if copying fortune 500 companies in your
Why Your Business Still Needs Good Content These days, business are investing more than ever in marketing themselves on the internet. Some business owners say that they can’t quite tell whether or not they’re getting any ROI from their content marketing strategy, but statistical data has shown that 74.2% of companies have reported getting more
Online reviews are indispensable in modern business. Many consumers place a high level of value on what reviewers tend to say about your brand. But unfortunately using online reviews isn't always as easy as placing a few flattering testimonials on your website.
In this modern world, the influence of technology in our everyday lives seems to be becoming more prevalent as time passes. Things that used to be done on paper (or in person), are now often being done digitally. While you can fight this revolution, it would be an absurd idea to think that things are
With all the available metrics provided by the amazingly helpful SEO tools that we have today, it’s easy to get a quick read on potential link-building prospects. However, you know you have a problem with metrics blindness when you do the following: You immediately pursue a link on a site based on its metrics. You
Search is changing, it’s an ever evolving organism at this point and time. Searching means utilizing a wide range of interfaces, including GPS devices, wearables, smart objects such as Amazon Echo and operating systems such as iOS and Android. Oh, and we’re not just lounging on our sofas at home when we search. We’re searching
Google’s local answer boxes can be a great help when you searching. But they can also confuse people and have them skip over your site. Google doesn’t always grab the best information by default to display. As the article shows when doing a search for apartments it gives you a smart answer box but instead
If there is one thing that working in SEO has taught me, it’s that people seriously understate the resources and time needed to market their business online. Before you even jump into content making, link building, and driving traffic to your site through social media you first have a lot of research that goes into
Over the years SEO has changed, and the way we approach our jobs has changed as well. We no longer just optimize a website in order to make it rank well in google, we now are in charge of creating, promoting, and connecting good content with the end user of a business. SEO still has
What if I told you there was more than just google as a search engine? What if I told you that focusing on the others could drive your business to see more profits at a lower price? The world is a changing place and the big three of search engines aren’t the only ones in