5 Strategies for Boosting Engagement on Instagram

5 Strategies for Boosting Engagement on Instagram

A recent update to Instagram’s feed sorting got marketers worried. A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will…

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4 Social Media Marketing Strategies for Startups

SMM Strategies for Startups

Money shouldn’t limit your marketing efforts, especially since growth in the early stages of startup life is so essential. There are lots of organic, effective, and free or cheap methods of reaching your audience on social media that you can turn to accelerate your growth. If your business is just starting out, social media is…

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How Schools Can Use Segmentation to Increase Enrollment Rates

How Schools Can Use Segmentation

Inbound marketing is a great way to set your business up for success. And schools are no different, and this article by hubspot does a great job of showing how a school can increase their enrollment rates via segmentation. But what about your business? Are you feeding the content each type of customer you have…

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