Standard SEM Package (3 Month Bundle)

Description

SEM Campaign that includes our “Standard SEO” package and a PPC campaign with up to a $500.00 monthly ad spend budget (not included in cost). See “deliverables” for details of SEM work included. SEM work is a 3 month commitment, then month to month thereafter, as set forth in “agreement”.

Serious SEM is committed to provide following deliverables:

Website Audit Report: It provides (but is not limited to):

1. Review of the competitiveness of the client’s industry and the targeted keywords.
2. Review of the current ranking potential of the client’s site and back link profile analysis.
3. Review of issues related to website usability, website credibility, websites accessibility, user engagement, legal issues and suggestions regarding how to fix them.
4. Recommendations for avoiding/fixing negative SEO issues (keyword stuffing, duplicate contents, URL canonicalization, hidden text, hidden links, sneaky redirects, keywords cannibalization etc)
5. Recommendations regarding content development. What type of contents and content categories can attract additional traffic and links and can help in improving conversions (goals).
6. Suggestions regarding link building- From where and how you can acquire/request/buy links.
7. Review of the client’s site traffic- how visitors find your website, where they come from and how they use it. How keywords and advertising campaigns are performing. How the site is performing in comparison to hundreds of other sites in the comparable industries.

Competitive Analysis Report

It provides vital information regarding competitors, like who are your competitors, which keywords they are targeting, what are they doing to attract traffic and links, and from where they have got their back links. We also determine the current ranking potential of your competitors in search engines and help in establishing KPIs.

Keyword Research Report

It provides a list of keywords that can bring the highest volume of relevant traffic to the website along with their search volume. It also provides suggestions regarding how keywords should be used on-site to attract additional traffic.

Website Optimization

We try to fix all the issues we have identified during website audit, so that the website works for the client’s business and is able to convert relevant traffic into sales or leads.

On-page optimization

We modify the title tags, meta tags, contents, HTML code, naming conventions and other on-page factors of client’s website to make it relevant to search engines (Google, Yahoo and Bing) for targeted keywords. We do keywords positioning/placement to attract additional traffic to the site.

Link Building

We acquire/request/buy links from vast array of websites to improve the ranking potential of your website in search engines and to rank for targeted keyword phrases.

Link Bait/Viral Content Development

We develop and promote contents (press releases, articles, blogs, link baits, etc) which help in getting additional traffic and links to your site and also help in improving the conversion rate.

PPC Management

We create ads, keywords list for targeting, negative keywords list not targeting, and continuously monitor the effectiveness of your PPC campaign. We manage the PPC budget so as to not exceed the agreed upon monthly budget of $150.00/month. The PPC monthly budget will be paid directly to the PPC channel(s) used (Google Adwords, Bing). The PPC budget is not included but will be in addition to the payment terms of this “agreement”. Your PPC monthly spend may exceed your PPC monthly budget by no more than 20% difference due to over delivery per Google Adwords terms. We don’t want to limit your ability to increase your PPC budget and will provide an “addendum” to set the new monthly budget.

SEM Analysis

We continuously monitor the effectiveness of our SEM campaign and send you traffic and rankings reports on a monthly basis. We also give you access to your own reporting dashboard where you can get real-time reports at any time. You will also learn how to interpret your reporting dashboard.