Search Engine Marketing
Small business paid media marketing can be an extremely effective form of advertising; it gives you the ability to target customers who are actively looking to purchase your product or services.
A common mistake many small businesses make is that many small business owners try to tackle pay per click and other forms of paid media marketing on their own, not realizing how much more complex it is than it may seem. If your campaign is not being properly maintained, you could end up wasting a lot of money and hurting your over-all site in the eyes of Google.
Our team of PPC professionals are Google Adwords Certified, and have built and managed many local successful pay-per-click programs for small businesses like yours.
Are you ready to flood your site with customers?
What is the main difference between SEO and SEM?
The main difference between these two terms is that search engine optimization is simply a part of search engine marketing. SEM includes components of paid search, such as Paid Media Search or Pay Per Click (PPC) and also SMM (social media marketing).
While the two work hand in hand, they are not the same thing. SEO is your long-term battle plan for building a powerful online brand. SEM is your short-term plan to target small markets and make a quick impact.
Which marketing tactic is better?
Many marketers debate whether one is better than the other. Here at Serious SEM, we would argue that organic SEO is the best approach, but to be truly successful you need a team that is working hard and building you a multi-dimension marketing strategy to conquer the internet.
Additionally, there are many situations where PPC (a component of SEM) makes more sense than SEO. For example, if you are first launching a site and you want immediate visibility, it is a good idea to create a PPC campaign because it takes less time than SEO. Although, it would be unwise to strictly work with PPC and not even touch search engine optimization, as the cost will quickly out run the return if you’re not careful.
Although organic SEO takes longer to show results, in the end it will be less costly and you will establish a search credibility that you might not establish with PPC.
When it comes to choosing the best tactic, it is important to work with a company that will evaluate your specific needs, and help you understand your options and not just push you for the one with the highest price tag.
Why Serious SEM
- Transparent Monthly Reports
- Dedicated Account Manager
- Real time Dashboard to Track your SEO & SEM Projects
- Proven results across multiple industries with our local kick starter plan
Paid Media Options
$150.00 One Time Set-Up Fee
- $100.00 Monthly Management or 5% if Monthly Budget is over $2000
- 3 Keywords with base packages
- $20.00 a month and $50.00 one time set-up fee for additional keywords
- Custom Landing Pages starting at $150.00
- A/B split testing and optimization available (call for custom quote)
- Call Tracking Numbers available (call for custom quote)
- Content & Image Sharing